Labbrand is the leading China-based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands.

朗标是一家根植中国的领先品牌咨询公司,为客户提供包括市场和消费者研究,品牌策略以及创意服务的综合性品牌解决方案,帮助打造和管理成功的品牌。

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Rebuilding the Mengniu Brand: Does little happiness matter?

In September 2012, Mengniu launched its new packaging for the first time after 13 years.

Less is more: why brands choose to simplify their logos

Less is more. Since 2010, this concept has been embraced by many brands.

Digital in China: Coach, Alipay, Nescafé

Coach joins We Chat
Alipay nurtures its brand with moving web video
Nescafe enrolls Mike Sui as new brand spokesperson in latest Weibo campaign