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LABReport Vol. 5 Iss. 2 Aug 2012

LABReport Vol. 5 Iss. 2 Aug 2012

08.09.2012

clear

English

Words from the Editor

 

Dear Reader,

 

Welcome to the LABReport, a publication by Labbrand’s branding experts, bringing you insightful articles on market research, brand strategy, and the creative aspects of branding.

In this edition of LABReport, we will have a look at digital research in China, explore brands’ approaches to Olympic sponsorships, and discover brand experience built by brand VI. Last but not least, we'll discuss the English naming strategy of Chinese brands.

As our regular readers know, LABReport provides valuable information to help build strong brands. Don’t forget to regularly read our blog, BrandSource, for up to date and analytical commentary on what brands are doing in China and abroad.

We hope you enjoy reading.

 

Vladimir Djurovic and the LABReport Team

labreport@labbrand.com

08.05.2012
Even today as many brands move China to the center of their worldwide strategy, obtaining meaningful customer insights in the Middle Kingdom is still a challenge. The country’s size, its diversity, the fast pace of change and the uniqueness of local consumption habits are only some of the...
08.05.2012
Even today as many brands move China to the center of their worldwide strategy, obtaining meaningful customer insights in the Middle Kingdom is still a challenge. The country’s size, its diversity, the fast pace of change and the uniqueness of local consumption habits are only some of the...
08.05.2012
Even today as many brands move China to the center of their worldwide strategy, obtaining meaningful customer insights in the Middle Kingdom is still a challenge. The country’s size, its diversity, the fast pace of change and the uniqueness of local consumption habits are only some of the...
08.05.2012
Even today as many brands move China to the center of their worldwide strategy, obtaining meaningful customer insights in the Middle Kingdom is still a challenge. The country’s size, its diversity, the fast pace of change and the uniqueness of local consumption habits are only some of the...
08.05.2012
Even today as many brands move China to the center of their worldwide strategy, obtaining meaningful customer insights in the Middle Kingdom is still a challenge. The country’s size, its diversity, the fast pace of change and the uniqueness of local consumption habits are only some of the...
08.05.2012
Even today as many brands move China to the center of their worldwide strategy, obtaining meaningful customer insights in the Middle Kingdom is still a challenge. The country’s size, its diversity, the fast pace of change and the uniqueness of local consumption habits are only some of the...
08.05.2012
Even today as many brands move China to the center of their worldwide strategy, obtaining meaningful customer insights in the Middle Kingdom is still a challenge. The country’s size, its diversity, the fast pace of change and the uniqueness of local consumption habits are only some of the...
08.05.2012
Even today as many brands move China to the center of their worldwide strategy, obtaining meaningful customer insights in the Middle Kingdom is still a challenge. The country’s size, its diversity, the fast pace of change and the uniqueness of local consumption habits are only some of the...
08.05.2012
Even today as many brands move China to the center of their worldwide strategy, obtaining meaningful customer insights in the Middle Kingdom is still a challenge. The country’s size, its diversity, the fast pace of change and the uniqueness of local consumption habits are only some of the...
08.05.2012
Even today as many brands move China to the center of their worldwide strategy, obtaining meaningful customer insights in the Middle Kingdom is still a challenge. The country’s size, its diversity, the fast pace of change and the uniqueness of local consumption habits are only some of the...
08.05.2012
Even today as many brands move China to the center of their worldwide strategy, obtaining meaningful customer insights in the Middle Kingdom is still a challenge. The country’s size, its diversity, the fast pace of change and the uniqueness of local consumption habits are only some of the...
08.05.2012
Even today as many brands move China to the center of their worldwide strategy, obtaining meaningful customer insights in the Middle Kingdom is still a challenge. The country’s size, its diversity, the fast pace of change and the uniqueness of local consumption habits are only some of the...
08.05.2012
Even today as many brands move China to the center of their worldwide strategy, obtaining meaningful customer insights in the Middle Kingdom is still a challenge. The country’s size, its diversity, the fast pace of change and the uniqueness of local consumption habits are only some of the...
08.05.2012
Even today as many brands move China to the center of their worldwide strategy, obtaining meaningful customer insights in the Middle Kingdom is still a challenge. The country’s size, its diversity, the fast pace of change and the uniqueness of local consumption habits are only some of the...
08.05.2012
Even today as many brands move China to the center of their worldwide strategy, obtaining meaningful customer insights in the Middle Kingdom is still a challenge. The country’s size, its diversity, the fast pace of change and the uniqueness of local consumption habits are only some of the...
08.05.2012
Even today as many brands move China to the center of their worldwide strategy, obtaining meaningful customer insights in the Middle Kingdom is still a challenge. The country’s size, its diversity, the fast pace of change and the uniqueness of local consumption habits are only some of the...
08.06.2012
The Olympic Games has always been regarded as one of the most influential and competitive sporting events. Two years after the success of the Winter Olympics in Vancouver, London anxiously awaits the arrival of the world’s best athletes. July 27th, 2012 will mark the beginning of the 2012...
08.06.2012
The Olympic Games has always been regarded as one of the most influential and competitive sporting events. Two years after the success of the Winter Olympics in Vancouver, London anxiously awaits the arrival of the world’s best athletes. July 27th, 2012 will mark the beginning of the 2012...
08.06.2012
The Olympic Games has always been regarded as one of the most influential and competitive sporting events. Two years after the success of the Winter Olympics in Vancouver, London anxiously awaits the arrival of the world’s best athletes. July 27th, 2012 will mark the beginning of the 2012...
08.06.2012
The Olympic Games has always been regarded as one of the most influential and competitive sporting events. Two years after the success of the Winter Olympics in Vancouver, London anxiously awaits the arrival of the world’s best athletes. July 27th, 2012 will mark the beginning of the 2012...
08.06.2012
The Olympic Games has always been regarded as one of the most influential and competitive sporting events. Two years after the success of the Winter Olympics in Vancouver, London anxiously awaits the arrival of the world’s best athletes. July 27th, 2012 will mark the beginning of the 2012...
08.06.2012
The Olympic Games has always been regarded as one of the most influential and competitive sporting events. Two years after the success of the Winter Olympics in Vancouver, London anxiously awaits the arrival of the world’s best athletes. July 27th, 2012 will mark the beginning of the 2012...
08.06.2012
The Olympic Games has always been regarded as one of the most influential and competitive sporting events. Two years after the success of the Winter Olympics in Vancouver, London anxiously awaits the arrival of the world’s best athletes. July 27th, 2012 will mark the beginning of the 2012...
08.06.2012
The Olympic Games has always been regarded as one of the most influential and competitive sporting events. Two years after the success of the Winter Olympics in Vancouver, London anxiously awaits the arrival of the world’s best athletes. July 27th, 2012 will mark the beginning of the 2012...
08.06.2012
The Olympic Games has always been regarded as one of the most influential and competitive sporting events. Two years after the success of the Winter Olympics in Vancouver, London anxiously awaits the arrival of the world’s best athletes. July 27th, 2012 will mark the beginning of the 2012...
08.06.2012
The Olympic Games has always been regarded as one of the most influential and competitive sporting events. Two years after the success of the Winter Olympics in Vancouver, London anxiously awaits the arrival of the world’s best athletes. July 27th, 2012 will mark the beginning of the 2012...
08.06.2012
The Olympic Games has always been regarded as one of the most influential and competitive sporting events. Two years after the success of the Winter Olympics in Vancouver, London anxiously awaits the arrival of the world’s best athletes. July 27th, 2012 will mark the beginning of the 2012...
08.06.2012
The Olympic Games has always been regarded as one of the most influential and competitive sporting events. Two years after the success of the Winter Olympics in Vancouver, London anxiously awaits the arrival of the world’s best athletes. July 27th, 2012 will mark the beginning of the 2012...
08.06.2012
The Olympic Games has always been regarded as one of the most influential and competitive sporting events. Two years after the success of the Winter Olympics in Vancouver, London anxiously awaits the arrival of the world’s best athletes. July 27th, 2012 will mark the beginning of the 2012...
08.06.2012
The Olympic Games has always been regarded as one of the most influential and competitive sporting events. Two years after the success of the Winter Olympics in Vancouver, London anxiously awaits the arrival of the world’s best athletes. July 27th, 2012 will mark the beginning of the 2012...
08.06.2012
The Olympic Games has always been regarded as one of the most influential and competitive sporting events. Two years after the success of the Winter Olympics in Vancouver, London anxiously awaits the arrival of the world’s best athletes. July 27th, 2012 will mark the beginning of the 2012...
08.06.2012
Brand design is undoubtedly one of the most decisive aspects of this branding battle. 70% of the information we perceive every day comes from visual experiences. Look around now, and see how many brand and visual images you can find. Whether it’s recognizing the McDonald’s sign in the...
08.06.2012
Brand design is undoubtedly one of the most decisive aspects of this branding battle. 70% of the information we perceive every day comes from visual experiences. Look around now, and see how many brand and visual images you can find. Whether it’s recognizing the McDonald’s sign in the...
08.06.2012
Brand design is undoubtedly one of the most decisive aspects of this branding battle. 70% of the information we perceive every day comes from visual experiences. Look around now, and see how many brand and visual images you can find. Whether it’s recognizing the McDonald’s sign in the...
08.06.2012
Brand design is undoubtedly one of the most decisive aspects of this branding battle. 70% of the information we perceive every day comes from visual experiences. Look around now, and see how many brand and visual images you can find. Whether it’s recognizing the McDonald’s sign in the...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...
08.06.2012
Presently, most of the brands that aspire to be successful in the global market have an international client portfolio. With China’s booming economy, many foreign companies have adapted their brand names in order to have a shot at competing in the Chinese market.  Conversely, many...