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BrandSource

10.19.2012
Cosmetics brands are enjoying the boom of the Chinese market with year on year sales growth close to 20%. Many of the brands in the market are credited for being amongst the earliest and most enthusiastic adopters of digital communication channels....
10.12.2012
Bacardi woes the post 80s generation with new online campaign Strong brands use digital in a way that demonstrates understanding of their cultural environment and of their target audience’s deep-seated needs and expectations. With its latest...
10.10.2012
Less is more. Since 2010, this concept has been embraced by many brands. To name a few, the launches of the new visual identities (VI) of Microsoft, USA Today and eBay are certainly among the top buzzing branding news over the past few months....
09.28.2012
Dove reveals the beauty in all women Dove’s brand message is based on the idea that beauty is not the sole property of models and that each and every women is beautiful in her own way. In China, the brand is relying heavily on digital to...
09.21.2012
With Sina Weibo being showered with brand and media attention, it is easy to forget that despite its hot news item status and evident potential for brands, Sina Weibo is not China’s dominant social network and there are other platforms out...
09.07.2012
The smartphone war heats up in China A string of recent news stories shows that China’s smartphone market is entering a new phase in its development with major manufacturers and local players vying to capture a bigger share of a market that...

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