BrandSource
 09.05.2012
Nokia recently launched a nail polish line in honor of their hot pink Lumia 900 device. Owners of the Lumia 900 will now be able to match their stylish colored phones with an extravagant bright pink manicure.Nokia’s cosmetic product designed...
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 08.28.2012
Are brand websites dead? This would seem like an odd question to ask at a time when we interact more and more with brands in the online space and when digital channels play an increasingly important role in our consumptions habits. However many...
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 08.27.2012
Weibo unveils new design, moves closer to Facebook
Recently released information about the upcoming new version of Sina Weibo (the fifth) will make comparisons with Twitter (that never made much sense in the first place) even harder to support...
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 08.22.2012
Nike uses weixin for marketing purposes
2011 was the year of Weibo and 2012 might well be the year of Weixin (or We Chat in English). The instant messaging service by Tencent, which integrates many other features such as voice messages and social...
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 08.16.2012
Renowned as the “Coca-Cola in China”, the red-canned Chinese herbal tea (凉茶) brand Wong Lo Kat has recently attracted lots of attention due to the breakout of the brand war between Guangzhou Wanglaoji Pharmaceutical Company Limited and...
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 08.13.2012
Nike uses Weibo to stay on top of Olympic action
So successful was Nike’s 2008 Olympics-related communication that polls in China indicated that a majority of people thought it was Nike and not Adidas who was the games’ official sponsor...
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