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BrandSource

08.06.2012
Tuding opens photo-sharing marketing to brands Two months ago we published an article about how brands can use Instragram and Instagram like services in their Chinese marketing strategies. Back then however no major brand has yet taken the leap and...
07.31.2012
4 years have passed since the 2008 Olympic Games in Beijing. Back then, Facebook was just starting to gather steam outside of the US, Twitter was still a curiosity reserved for tech-enthusiasts,SinaWeibo did not even exist and the mobile web had yet...
07.27.2012
Mini makes you shout at your computer for the Olympics Olympic fever has descended upon China with many brands surfing the London 2012 wave through special digital campaigns (amongst which Puma and Yili who we presented in previous articles). For...
07.26.2012
The new Windows 8 operating system not only comes with new features and functions, but also includes a brand new logo. Microsoft changed the style of the well-known waving flag to a more flattened, angled, and window-like logo. The new logo...
07.23.2012
Starbucks gets some love on Jie Pang, shows the potential of LBS for brands in China Starbucks’ success in China is probably owed in no small part to its excellent use of digital platforms. The world’s leading coffee shop chain was...
07.20.2012
On July 19th, 2012, the China Internet Network Information Center (CNNIC) released its latest report on web usage in the middle kingdom. Findings point towards an increasingly important role for mobile and a rise in the sophistication of web habits...

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