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BrandSource

05.15.2012
Whatever one’s personal take on Instagram (revolution or ego-inflator for talentless photographers), it is hard to deny the very fundamental changes photo editing and sharing applications have brought to the way netizens create and spread...
05.10.2012
In March 2012, PepsiCo launched its new soft drink Pepsi NEXT with “60% less sugar but a real cola taste”. Created in 1902, Pepsi Co. is the second largest food company in the world. In North America, it is ranked in first place for food...
04.25.2012
Google expands its activities and launches Google Play on March 6th 2012, a platform allowing Android terminals and Google services to converge and form its own version of the “iTunes Store”. Google Play is modeled from the former...
04.16.2012
Since its burst on the scene a few months ago, Pinterest has been turning heads all over the digital world. Created in 2010, the platform allows users to “pin” images they find over the web on virtual boards for people to share, comment...
04.10.2012
A picture is worth a thousand words, more than ever in branding does this famous adage make sense. Nowadays, we are surrounded by brands and their logos; many customers remember visual images more than textual names. Whether it is on television...
03.27.2012
On March 20th, 2012, Volvo signed a two year contract with the buzzing NBA player Jeremy Lin. Lin will become the new Volvo brand ambassador worldwide. In an earlier announcement by Volvo, the company stated that the first commercials with Lin may...

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