ResearchDigital Research in China: An OverviewStrategyBranding Through the Olympics for Chinese and Global BrandsCreativeDiverse Brand Experience, Dynamic Brand DesignName AnalysisChinese Brands’ English Naming Strategy
ResearchResearch for Brand and Product InnovationStrategyMastering Brand Storytelling in ChinaCreativeNew Chinese Cultural Trends in Brand MarketingName AnalysisThe Online Animal Kingdom
ResearchBrand Research in ChinaStrategy2011 China’s Top Brand StoriesCreativeThe Sound of Brands Name AnalysisName Analysis: Chinese Indigenous Brands with Foreign Names
ResearchEnter the BrainStrategySocial Web Marketing in ChinaCreative3D, Simple, and ColourfulName AnalysisName Analysis: Group Purchase Brands in China
ResearchResearch with Minority PopulationsStrategyBrand Equity Tracking: Gauging the Success of a BrandCreativeChinese Naming for Online BrandsName AnalysisCulture and Brand Naming in China
ResearchSame Attribute, Different ExpressionStrategyBeing Smart about MobileCreativeUnderstanding Chinese Brand Names OnlineName AnalysisName Analysis: Chinese Brand Names that Make You Happy