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Strategy

Strategy

 
We uncover unique opportunities for your brand. We define the brand's action priorities, delineate the scope for developing products and services, and guide communication implementation. 
 
Brand Definition
We know that brand definition is a pivotal step in creating a meaningful and sustainable brand. With that in mind, we help you identity the most suitable positioning that extends to detailed branding initiatives and touch-points. We provide deliverables that are clear and unique leveraging on your competitive attributes. 
 
Brand Expression
We know that the organization and expression of brands matter. When you manage multiple brands, we help you understand the connections between each brand and their relationship with the overall attributes for effective brand architecture. We create brand messaging that is adapted to each local market. 
 
Brand Implementation
We know that you want to plan ahead and implement successful branding strategy. We organize your brand’s roadmap with a strategic perspective based on clear management coordination. We plan each step of the branding process to make a comprehensive strategy that focuses on making real connections and demonstrating value to specific target markets. 
 
Brand Performance Diagnosis
We know that tracking your brand performance identifies opportunities for future development. Our benchmarking toolset tracks and evaluates brand perception in consumers’ minds, recognizse your competitive advantages, and analyze industry development trends. 
 
Digital Brand Strategy
We know that digital is an important part of the overall brand building experience. We are experts at establishing strong brands online (especially China) with the ability to handle multiple touch points starting from positioning, content management to mobile applications and implementation of your brand on social media and e-commerce platforms.  
 
 

Services:

Brand Positioning

Brand Experience Exploration

Brand Architecture

Brand Messaging Matrix

Brand Road Map

Brand Management Coordination

Brand Equity Tracking

Customer Satisfaction Analysis

Digital Brand Positioning & Audit

Customer Digital Profiling

Mobile App & Website

Social Media

Branded E-Commerce Strategy & Management