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Citroën

Citroën
The Scent of Luxury

Background
Founded in 1919, Citroën is a major French automobile manufacturer, part of the PSA Peugeot Citroën group. Citroën was the first mass-produced car company outside the USA and pioneered the modern concept of creating a sales and services network that complements the motor car.

Challenge
DS is a premium automobile line of Citroën. DS came in third in the 1999 Car of the Century competition, recognizing the world's most influential auto designs, and was named the most beautiful car of all time by Classic & Sports Car magazine.
DS wanted to create a scent that engaged customers and increased their purchase intent through unique sensorial experience.

Solution
Labbrand created a scent based on the attributes that most effectively convey the brand image of DS- French luxury from Paris, Modern, High Quality and Safety, Design and Style.
The scent created for DS added an olfactive sensation to the luxury brand, manifesting the distinguished taste of its audience.

Client: 
Citroen DS
Industry: 
Automotive
Capability: